The Galaxy® Story

When the Galaxy® brand launched in 1960, we helped women choose a new kind of pleasure for the first time, bringing a modern, sophisticated chocolate to a Britain finally free from the constraints of rationing. Our silky, finely-milled chocolate was revolutionary, setting the gold standard. That’s why everyone’s first bite of Galaxy® chocolate is so memorable.
 
And we have strived to empower each new generation to choose pleasure too, right up to today’s heroines who juggle modern life.

Each piece of rich, creamy Galaxy® chocolate is an expression of effortless pleasure, evolving along the way, and proving as timeless now as it was back in the 60s.

Combining pleasure with purpose

We care passionately about our cocoa-growing communities. That’s why, working on the ground with like-minded organizations, through our Cocoa for Generations strategy we have committed $1 billion USD over a period of 10 years (2018-2028) to help support programs that make a difference for cocoa-growing communities and the environment we all rely on. Learn more at Mars.com. 

How we craft our chocolate

Whether it’s the 22.8 million Galaxy® Smooth Milk blocks purchased every year, the delicate crispy shells of Minstrels® chocolates or the bold and adventurous flavours of our new Fusions® product range, every Galaxy® product is carefully crafted to be savoured and enjoyed in a moment of pleasure.
 
Our chocolatiers have spent years perfecting the elements of our Galaxy® products, with thousands of hours designing even the tiniest details, from the soft corners and undulating flow of our bar to the finely milled cocoa that makes every mouthful as silky as the last.
 
Through research, we have identified three distinct ‘stages of taste’ when enjoying a Galaxy® moment:

1. The release of the signature taste of our Galaxy® products during the first bite. It is unmistakably smooth and creamy and has been loved by the nation for generations.

2. The sustained presence of its characteristic caramel notes, as the silky Galaxy® chocolate slowly melts in your mouth.

3. The distinctive pleasure of our Galaxy® products – that silky smooth flavour, lingering indulgently long after the chocolate experience, promoting a deep sense of relaxation.

 So next time you enjoy a piece of Galaxy® chocolate, why not linger over it a little longer, to ensure you unapologetically Choose Pleasure?

1960
Galaxy® creates a sensation on launch, its finely milled chocolate setting a new gold standard.

1969
Galaxy® Ripple® launches, its delicate folds of chocolate bringing another revolution.

1992
Our iconic ad campaign features George Gershwin’s Rhapsody in Blue, with the immortal line: “Why have cotton when you can have silk?”

1994
Galaxy® Smooth Caramel is launched, with a luxurious liquid filling in a silky milk chocolate bar.

2004
Galaxy® sponsors the release of Bridget Jones: The Edge of Reason 

2008
Galaxy® sponsors Sex and The City: The Movie

2013
Our incredible Audrey Hepburn advert, featuring Moon River, is a sensation.

2019
We introduce our podcast, Sorry Not Sorry, embodying the unapologetic attitude of today’s superwomen as they choose pleasure. We also launch our vegan range, so more people can experience that silky Galaxy® texture.

2021
Our newest launch, Galaxy® Fusions®, offers an exquisite new twist, with adventurous flavours that evoke pleasure beyond imagination.

Looking to the future - 2025 and beyond

Our journey continues...

We are working to ensure that 100% of our cocoa is responsibly sourced, traceable* and deforestation-free by 2025.
^{* traceable from the farmer to the first point of purchase}