woman picking cocoa pods

Sustainability

OUR PURPOSE

100% of the cocoa sourced for our Galaxy® Smooth Milk products is responsibly sourced*

OUR MISSION

Making chocolate better, one piece at a time.

This is about a lot more than creating delicious Galaxy® chocolate. It’s about our commitment to meaningfully improving lives in cocoa growing communities.

These are the communities we depend on to make our irresistible Galaxy® chocolate – and we know that the one thing that makes that chocolate taste even better is knowing it has been made fairly and responsibly, which is our goal. 

We’ve made significant progress and have made a real and lasting difference to thousands of cocoa farmers and their families across the globe. We know there is still a lot more work to be done though.

We want to create a cocoa sector where human rights are respected, the environment is protected, and cocoa farmers have the opportunity to thrive. 

Today, we’re proud to say that 100% of the cocoa sourced for our Galaxy® Smooth Milk products is responsibly sourced and we are committed to responsibly sourcing all of our cocoa by 2025. 

Since 2010 Galaxy® Smooth Milk chocolate bars have carried the Rainforest Alliance seal.

Starting in 2016, Mars and CARE have been working together in rolling out the Village Savings and Loans model to support women’s empowerment in our cocoa-supply chain.

On International Women’s Day in 2019, the first stone was laid on a new marketplace for women-led businesses in the village of Gueyo, a centrally located commerce area nestled among the cocoa fields of Côte d’Ivoire in West Africa.

We aim to achieve a deforestation-free supply chain for cocoa we source by 2025.

Our partners

Jacobs
Foundation

Promoting child and youth development. Funds research projects, intervention programs and scientific institutions.

Rainforest
Alliance (opens in new window)

Collaborates and supports businesses in their journey towards sustainability.

CARE
(opens in new window)

A leading humanitarian agency delivering emergency relief and long-term international development projects.

Galaxy® Smooth Milk Products. 100% Responsibly Sourced Cocoa.*

To read more about our approach to sustainability, please see Mars Wrigley’s report, Respecting Human Rights in the Cocoa Supply Chain.

*Galaxy® Smooth Milk products. We source cocoa through our responsible cocoa program under the mass balance method.

For which Galaxy® products is cocoa sourced responsibly?

Galaxy® Smooth Milk, Galaxy® Smooth Caramel, Galaxy® Ripple®, Galaxy® Counters®, Galaxy® Minstrels®, Galaxy® Cookie Crumble, Galaxy® Honeycomb Crisp, Galaxy® Crispy, Galaxy® Salted Caramel.

What does ‘Responsible Sourcing’ Mean to Mars Wrigley?

At Mars Wrigley, we’ve set out an ambition to ‘Reshape the Future of Cocoa’ by creating a modern, inclusive and responsible supply chain. 

Through our Responsible Cocoa program, we aim to deliver real, lasting positive change across our cocoa supply chain. To this end, we focus on three core areas that put cocoa farmers, cocoa communities, and the environment at the center of our attention and we are acting to help protect children, preserve forests, and improve farmer income. Our goal is for 100% of our cocoa to be sourced under our Responsible Cocoa program by 2025. Today, we’re proud to say that the cocoa in our Galaxy® Smooth Milk products is 100% responsibly sourced.

We execute our Responsible Cocoa program through our cocoa suppliers, where they work to ensure that the farms supplying our cocoa are receiving the benefits of our Responsible Cocoa program. 

When we say ‘100% Responsibly Sourced Cocoa’ in connection with a product, we mean that we have sourced enough cocoa originating from farms benefiting from our Responsible Cocoa program to meet the product’s production needs. This sourcing is done under a widely-used approach called ‘mass balance’.

 

What is Mass Balance?

We buy cocoa that is independently verified as sourced from Rainforest Alliance Certified* farms for our Galaxy® Smooth Milk products. This helps to satisfy our Responsible Cocoa specifications and benefit farmers in our supply chain.

The Rainforest Alliance works with farmers to help protect the fragile ecosystem that keeps our planet balanced. It lends its seal only to businesses that support its three pillars of sustainability: social, economic and environmental. It is an aim of the Rainforest Alliance to have farm workers benefit from decent wages, safe work conditions, dignified housing, health care and access to education for their children, as well as to learn to control costs, increase production, improve quality, manage their natural resources and protect the environment.

We source cocoa for our Galaxy® Smooth Milk products under the mass balance method of sourcing. Under this method, certified cocoa and non-certified cocoa may be mixed during processing, shipping and manufacturing. While certified cocoa may not necessarily end up in any particular final product, farmers still benefit from our purchase of cocoa originating from Rainforest Alliance Certified farms. We purchase cocoa originating from Rainforest Alliance Certified farms in volumes equivalent to that needed for 100% of our Galaxy® Smooth Milk products.

*We source cocoa under the mass balance method. Find out more about mass balance sourcing at www.ra.org/mb.